Archive for the ‘Tips, Tools, Services’ Category

Book Recommendation: How to Measure & Optimize Your Social Media Marketing Investment

Book Recommendation: How to Measure & Optimize Your Social Media Marketing Investment
Buy it here through ActSeed’s Amazon-hosted Marketplace (same price as you’ll find on Amazon). Released in mid–2010, Social Media Metrics provides insight into techniques for measuring and optimizing the social dimension of marketing investments. The book is applicable to emerging businesses...
September 2nd, 2010 | Tips, Tools, Services | Read More

One of the Most Insightful and Actionable Books on Web Analytics

One of the Most Insightful and Actionable Books on Web Analytics
“Web Analytics 2.0″ by Avinash Kaushik is one of the most insightful and actionable book ever written on this topic. Released in mid-2010, the book provides understandable technical content and concepts along with coaching and advise to readers seeking career advancement and impact within...
July 21st, 2010 | Tips, Tools, Services | Read More

An Innovative Guide to Nearly Every Aspect of Marketing for New & Emerging Companies

An Innovative Guide to Nearly Every Aspect of Marketing for New & Emerging Companies
A highly recommended, workbook-style, practical yet innovative guide to nearly every aspect of marketing, pricing, and measurement for new and emerging companies. This book provides advice, examples, insight from industry leaders, and easy to use templates for key marketing, channel, and planning deliverables. Monique...
July 6th, 2010 | Tips, Tools, Services | Read More

Where Social Media and CRM Intersect, There’s a Good Book Worth Reading

Where Social Media and CRM Intersect, There’s a Good Book Worth Reading
CRM at the Speed of Light by Paul Greenberg is definitely a book that needs to be on all of our bookshelves and dog-eared from a thorough reading. Selling a new product or service when representing a new, largely unknown entity (as most of us do when starting a new company) is definitely challenging,...
June 10th, 2010 | Tips, Tools, Services | Read More

If You’re Raising Capital (and you probably are), Read This Book

If You’re Raising Capital (and you probably are), Read This Book
“You can tell a story in a sentence; you can tell a story in a paragraph; and you can tell a story in a 20-minute pitch. Startups need to do all three.”                                   – from “Pitching Hacks” introduction I’ll try...
May 6th, 2010 | Tips, Tools, Services | Read More

How to Get More “Information” and Less “Technology” from IT

How to Get More “Information” and Less “Technology” from IT
Information technology is often a “third rail” of small business planning.  IT is empowering …until it’s crippling.  Planning and managing IT infrastructure in a small business usually seems massively distracting and expensive, right? If you’re one of the rare companies...
April 30th, 2010 | Tips, Tools, Services | Read More

Pay for Performance: How Confident PR Firms Are Putting Your Money Where Their Mouth Is

Pay for Performance: How Confident PR Firms Are Putting Your Money Where Their Mouth Is
RNN9JSHBCTWX  I see more and more service models offering pay-for-performance options.  Companies and business leaders accountable for hitting goals with marketing and PR budgets are constantly looking for ways to add certainty to their marketing and PR investments. We entrepreneurs are always looking...
April 13th, 2010 | Tips, Tools, Services | Read More

Getting into the Slipstream of Blogging: Technorati

Join Technorati and make sure you take time to profile your business blog there. Technorati is one of the leading blog search engines – and much more.  Participating in the Technorati community will increase your blog’s visibility and help you reach people who would benefit from viewing...
March 20th, 2010 | Tips, Tools, Services | Read More

Jing it!

Jing it!
Ever needed to quickly capture a specific section of your computer screen, maybe annotate it and paste it into an email for someone to clearly understand a point you’re trying to make?  In less than 30 seconds?  Jing it. Before Jing – a nifty product from a Michigan company called TechSmith...
March 17th, 2010 | Tips, Tools, Services | Read More

Tip: Read “Trust Agents” by Brogan & Smith

Tip: Read “Trust Agents” by Brogan & Smith
Back in December 2009, a good friend and fellow entrepreneur - Tom Leddo – recommended a book, called “Trust Agents“. This book is an excellent introduction to social media from both a conceptual and a practical application standpoint. Tom thought it might be too remedial for me,...
February 5th, 2010 | Tips, Tools, Services | Read More
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