Articles By: Dan Jacobson

Book Recommendation: How to Measure & Optimize Your Social Media Marketing Investment

Book Recommendation: How to Measure & Optimize Your Social Media Marketing Investment
Buy it here through ActSeed’s Amazon-hosted Marketplace (same price as you’ll find on Amazon). Released in mid–2010, Social Media Metrics provides insight into techniques for measuring and optimizing the social dimension of marketing investments. The book is applicable to emerging businesses...
September 2nd, 2010 | Tips, Tools, Services | Read More

One of the Most Insightful and Actionable Books on Web Analytics

One of the Most Insightful and Actionable Books on Web Analytics
“Web Analytics 2.0″ by Avinash Kaushik is one of the most insightful and actionable book ever written on this topic. Released in mid-2010, the book provides understandable technical content and concepts along with coaching and advise to readers seeking career advancement and impact within...
July 21st, 2010 | Tips, Tools, Services | Read More

An Innovative Guide to Nearly Every Aspect of Marketing for New & Emerging Companies

An Innovative Guide to Nearly Every Aspect of Marketing for New & Emerging Companies
A highly recommended, workbook-style, practical yet innovative guide to nearly every aspect of marketing, pricing, and measurement for new and emerging companies. This book provides advice, examples, insight from industry leaders, and easy to use templates for key marketing, channel, and planning deliverables. Monique...
July 6th, 2010 | Tips, Tools, Services | Read More

Where Social Media and CRM Intersect, There’s a Good Book Worth Reading

Where Social Media and CRM Intersect, There’s a Good Book Worth Reading
CRM at the Speed of Light by Paul Greenberg is definitely a book that needs to be on all of our bookshelves and dog-eared from a thorough reading. Selling a new product or service when representing a new, largely unknown entity (as most of us do when starting a new company) is definitely challenging,...
June 10th, 2010 | Tips, Tools, Services | Read More

Operational Metrics and the Financial Plan

Operational Metrics and the Financial Plan
Part Four of a Five-Part Series by ActSeed’s Dan Jacobson In my previous article I provided an approach for creating integrated functional strategies and goals.  This article describes how to use these functional strategies and goals as the input to define operational metrics and create a financial...
March 12th, 2010 | Planning & Preparation | Read More

Strategy and Goal Setting By Function

Strategy and Goal Setting By Function
Part Three of a Five-Part Series by ActSeed’s Dan Jacobson In my previous article I highlighted the importance of a structured planning process.  This article includes tips on the mechanics for creating strategy and setting goals by business function.  This exercise will create the level of...
January 17th, 2010 | Planning & Preparation | Read More

Organizing the Process and Assessing Your Environment

Organizing the Process and Assessing Your Environment
Part Two of a Five-Part Series by ActSeed’s Dan Jacobson  In my previous article I highlighted the importance of understanding the needs and interests of your audience targets.  The next step is putting a process in place to develop and iterate your plan, including assessment of your business...
December 7th, 2009 | Planning & Preparation | Read More

Business Planning: What’s New? A 5-Part Series

Business Planning: What’s New? A 5-Part Series
“Results-Driven” Business Planning – New Perspectives for Success As more Americans seek to create new businesses later in their career they might benefit from a refresher on the all important business plan.  I’m writing this series of articles to guide people who have prepared some form of...
November 17th, 2009 | Planning & Preparation | Read More