Book Recommendation: How to Measure & Optimize Your Social Media Marketing Investment

Tips, Tools, Services — September 2, 2010 at 11:21 am

Buy it here through ActSeed’s Amazon-hosted Marketplace (same price as you’ll find on Amazon). Released in mid–2010, Social Media Metrics provides insight into techniques for measuring and optimizing the social dimension of marketing investments. The book is applicable to emerging businesses with limited budgets as well as larger companies with diversified marketing and analytic staff. The author...

Book Recommendation: How to Measure & Optimize Your Social Media Marketing Investment

September 2nd, 2010 | Tips, Tools, Services | Read More

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An Innovative Guide to Nearly Every Aspect of Marketing for New & Emerging Companies

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June 25th, 2010 | Featured | Read More

Where Social Media and CRM Intersect, There’s a Good Book Worth Reading

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May 8th, 2010 | Partners | Read More

If You’re Raising Capital (and you probably are), Read This Book

“You can tell a story in a sentence; you can tell a story in a paragraph; and you can tell a story in a 20-minute pitch. Startups need to do all three.” – from “Pitching Hacks” introduction I’ll try...

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Thoughts on Community-Building & “Multi-Sided Markets”

I’m often asked about my approach to building a community like ActSeed. There are many more failures than successes as few aspiring startups can build a critical mass of participants needed to feed the activity required to make a marketplace or community useful. A recent post (”Two-Sided...

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